“What can you do to promote world peace? Go home and love your family.”
– Mother Teresa (1910 – 1997)
 As it goes in Life, the greatest percentage of our waking hours on a weekly basis are invested in our formal pursuits – professional pursuits, academic pursuits, etc. And while these pursuits are demanding on us and are essentially a required investment of our time and effort throughout most stages of our Life, they are also achievement rich frontiers that are as friendly to our creative, growth-oriented nature as any area of the Life enterprise.
 As fulfilling as our pursuits can be and as much of our Life as we end up investing in them, they rarely outweigh other areas when it comes down to what we say means the most to us in Life. As owners of our own bottom-line well-being, it is incumbent upon us to make certain that the highest meaning areas of our Life are getting the time and attention that are necessary to allow them to accelerate.
When our highest meaning areas aren’t afforded what they need to grow and prosper, we compromise our own well-being, we compromise our potential, we compromise the impact that we want to have on those that mean the most to us in Life.
 We must be wary of the influences of our Lower & Less mindset on our time and attention. Lower & Less isn’t afraid to kick the high meaning areas of our Life down the road for the shiny object allure of our pursuits. Lower & Less works hard to convince us to clear just one more hurdle and then we’ll have more time for what means the most to us. Lower & Less isn’t afraid to rationalize, justify, and manipulate the truth in an attempt serve its whimsical needs.
But the truth is, the hurdles in Life never end. And when we aren’t committed to honor those relationships that we’ve convinced ourselves mean more to us than anything else in the world, our highest meaning areas never get the time and attention that’s necessary to cause them to accelerate.
When what we keep saying means the most to us isn’t served by our actions, when we keep asking our highest meaning relationships to wait for us because we’re “sacrificing” for them, those high meaning opportunities find other options for care and connection.
 Our Highest & Best is crystal clear that our actions must always be the voice of our meaning if we expect to honor our own truth. Our Highest & Best is crystal clear that in order to make the most of what means the most to us, we must not only show up, we must consistently invest the time and effort necessary to create value – externally and internally – for us and for others.
 For Highest & Best, deferring care for the highest meaning areas of our Life at the expense of our own well-being and the well-being of the most important people in the world to us, is as irrational as it is delusional. To honor truth is to Honor Life – our Highest & Best works hard to help us hold that perspective and make certain that the results of our actions align with what we believe means the most to us in Life.
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